Going Zero is India’s first online zero waste vegan store. We value and encourage plastic-free, cruelty-free and chemical-free, vegan, zero-waste products. We serve to bring all eco-friendly businesses that serve nature, together, at a common platform, for conscious customers to buy quality products. Going Zero aims to bring together conscious brave-hearts by offering a common international sustainable marketplace for conscious buyers. We are a team of environmentally conscious millennials, belonging from different regions of the country, functioning remotely, flagging the idea of minimizing resource wastage. We aim to minimize our negative impact on the earth and care for our wildlife and Mother Earth to keep humane empathy alive. We outline our mission as:

• Reducing waste
• Making sustainable products accessible to one and all
• Promoting handcrafted, cruelty-free products which incur zero damage to the environment.