Project Description

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Keep New Zealand Beautiful

GlobalConscience.World Partner – New Zealand

We’re a not-for-profit organization dedicated to keeping our communities clean, safe, and beautiful. Our iconic rainbow logo and campaigns ‘Be A Tidy Kiwi’ and ‘Do the Right Thing’ have been a part of New Zealand culture for over 50 years. Our story begins in 1967 when the Government established the Anti-Litter Council, a voluntary organization, supported by the Government, with the purpose of tackling litter in New Zealand. At the time it was felt an organization like this would be the most effective way to approach the problem and would attract the backing from a wide variety of community groups. In 1979, and now under the name of the New Zealand Litter Control Council, we became an Incorporated Society with a new constitution and structure. In the same year the Litter Act 1979 introduced stronger anti-litter laws and gave official recognition to us, the Council, as the body primarily responsible for the promotion of litter abatement in New Zealand. A role we still hold today. In 1984 we wanted the organization to project a more positive image that fully embraced a community-based approach to New Zealand’s litter problem, so we decided to change our name one final time to the Keep New Zealand Beautiful Society Inc, the name we proudly go by today. Although we started out tackling litter, and that’s still a big part of what we do, today our work also includes graffiti removal and reduction, waste minimization and recycling initiatives, education programs, community beautification, events, plantings, and research. Together with our network of branches and passionate volunteers across the country, our mission is to educate, inspire and empower a nation to Keep New Zealand Beautiful.

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